Health Focus Products Australia (HFPA) draws together extensive knowledge of the pharmacy, cosmetic and medical industries as well as high levels of business skills and experience.


HFPA Chairman Dr Mark Baldock became aware of Phoenix Eagle and the Optimised Fruit Extract (OFE)™ in 2006. This unique wound healing product has the potential to address the epidemic of diabetic related venous ulcers and other wound complications related to the ageing population. To provide a method of developling this product into a range of both pharmaceutical and ‘active cosmetics’ Health Focus products Australia was created.

Headed by Allison McLean (CEO), HFPA combines a team of specialised individuals cross the range of development sectors. Allison has an extensive background in Production, Quality Assurance, as well as Therapeutic Development and Clinical Research. Allison previous role was as founder CEO of Q-Gen Pty Ltd a TGA licensed manufacturing organisation in Brisbane Qld.

In support of the OFE development, HFPA has engaged the skills of Health Focus Pharmacies for Pharmaceutical expertise, cosmetic compounding specialists and at+m integrated marketing for brand development and implementation. This team provides the foundation for the development of taking this exciting product to market.